Trends with Benefits: Mushrooms aren’t new, cultures young and old, near and far have been using them for nutritional or medicinal benefits. In fact, 18% of pharmaceuticals are derived from fungi. So what’s up with this trending furry little friend here? Well that’s lion’s mane aka Hericium erinaceus. Known for producing promising results in efficacy studies ranging from cognitive function to neuroprotection. Mud was made to provide a morning ritual that was more than just caffeine, instead something that optimized mind, body and energy. Lion’s mane was added to benefit the mind, drink different, think different.