Hyaluronic Acid... the key to smooth, flawless and hydrated skin making the Hydrating Serum PRODUCT OF THE WEEK! ✨
Our own skin cells actually produce Hyaluronic Acid naturally in a bid to maintain moisture levels. But, thanks to pesky ageing and environmental aggressors, to name just a few things flung at our faces on a daily basis, those levels tend to take a bit of a dip.
Cue sensitivity, dullness, fine lines and uneven tone and texture. Need we go on?
HA (hyaluronic acid) is critical in maintaining skin hydration,' says Aesthetic Doctor, Dr. Maryam Zamani, 'although it can be degraded by free radical mechanisms caused by things like UV exposure. Topically applied, it helps to hydrate the skin and maintain this hydration as a humectant.'
'Hyaluronic Acid (which you might find hiding on the labels of some of your skincare products as HA), is naturally occurring in the human body,' says Dia Foley of Indeed Labratories. The substance works as a magnet for moisture, helping your cells retain as much of it as possible so that your skin feels and appears hydrated, plump and healthy.
Now for the science-y bit. Just a single gram of Hyaluronic Acid has the impressive ability to hold up to six (yep, six) litres of water. Add to that, a super smart ability to regulate that moisture within the cells, so as not to drown them and you've got one genius ingredient.
If your skin isn't already lapping up the benefits of Hyaluronic Acid, this is why it should be:
1. If skin is sufficiently hydrated, it feels super-soft, plump and pillowy and looks so much more radiant. See ya, Insta-filter.
2. When skin is hydrated, lines and wrinkles (even the deeper ones) appear diminished, so it is a great ingredient for those with ageing skin who are desperate to cling on to their youthful perkiness.
3. It works wonders on everyone. 'Hyaluronic Acid works for any skin type, says Dia Foley, 'even sensitive or breakout-prone skin, as well as those with an oily complexion.'
4. Recent research suggests that Hyaluronic Acid also has antioxidant properties, which means it can act like a shield against free radicals we aren't in control of, like pollution and other aggressors. Continued below 👇